Our Story

Mission and Vision

A next-generation psychology and coaching model at the intersection of science, technology, and conscious development.

Missiya

Transformation and Growth

Soulmind is a multidisciplinary development ecosystem that integrates psychology, coaching, and organizational management.

Vision

A Vision for the Future

To redefine the standards within Azerbaijan’s human resources management, psychology, and coaching ecosystem, and to build a bridge between scientific research and practical application.

Who We Are

Soulmind does more than just provide a service — it is cultivating a new culture at the nexus of humanity, science, and technology.

01

Science and Ethics

Every program is grounded in international ethical frameworks within the fields of psychology, behavioral science, and coaching. Our methodology is built upon the latest advancements in theoretical psychology and applied neuroscience.

02

Innovation and Technology

We bridge traditional development approaches with analytics and digital statistical platforms, leveraging the combined power of technology and science

03

Human-Centricity

At the heart of everything we do lie human values, emotions, and potential. We operate on the fundamental principles of Science + Empathy + Ethics.

Collaboration and Partnerships

By collaborating with international organizations, we are solidifying our position within the global psychology and coaching network.

World Coaching Organization

Based on an official strategic partnership agreement with the WCO, Soulmind is the authorized organizer and partner for the 'International Coaching Certification (ICC)' program in Azerbaijan. Within this framework, the first-ever ICC Training in Baku will be held in December 2025, introducing international coaching certification to the country for the first time. This collaboration provides Azerbaijan with direct access to global coaching expertise and strengthens the nation’s position in the international development arena.

European Mentoring & Coaching Council

Soulmind’s leadership and team members hold EMCC Global membership status. This affiliation enables us to operate within a rigorous Code of Ethics, professional coaching standards, and a framework for continuous development. EMCC membership serves as a hallmark of both organizational quality and individual expertise, creating professional value at every level. These standards are seamlessly integrated into our daily operations, training programs, and coaching sessions. Furthermore, the Soulmind team is formally committed to upholding the EMCC Global Code of Ethics.

American Psychological Association

Soulmind’s psychologists and leadership team are international members of the American Psychological Association (APA). This membership grants us direct access to the latest research in psychological science and ensures that our practices are rooted in behavioral ethics and scientific excellence.

International Association of Applied Psychology

The Soulmind team and leadership are members of the IAAP (International Association of Applied Psychology), one of the world’s leading institutes in applied psychology and scientific innovation. Through this collaboration, Soulmind strengthens the scientific foundations of its psychological practices and advances a research-oriented approach.

Association of Certified Fraud Examiners

Leveraging its membership status, the Soulmind team operates with internationally recognized ethical principles, professional diagnostic standards for risk and misconduct, a transparent management model, and a framework for responsible decision-making.

Our Team

Saida Khanalizade

Saida Khanalizade

Chief Operating Officer
COO

Even the greatest visions only become reality through flawless execution and the right systems.

Mahir Fatiyev

Mahir Fatiyev

Research Psychologist
Research Psychologist

Behind every behavior lies a truth waiting to be discovered.

Narmin Nagıyeva

Narmin Nagıyeva

Chief Executive Officer
CEO

The key to success is a robust system, for even the strongest team cannot advance without one.

Fidan Garayeva

Fidan Garayeva

Hr Manager
HR Manager

A company’s greatest asset is not its numbers, but the potential of the people who create them.

Ceyhun Babirzada

Ceyhun Babirzada

Project Manager
Project Manager

Every new project is an opportunity to demonstrate professional knowledge and skills.

Leyla Abdullayeva

Leyla Abdullayeva

Clinical Psychologst
Clinical Psychologist

With a gentle touch, it is possible to heal the wounds of the soul and bring forth a new light from every darkness.

Ulkar Hamidova

Ulkar Hamidova

Event Manager
Event Manager

Our work is about crafting grand stories from the smallest details and managing unforgettable moments with excellence.

Lala Nagiyeva

Lala Nagiyeva

Human Resources Specialist
HR SPECİALİST

Our mission is not just to fill vacancies, but to align the right people with the future of the company.

Günay Asadzade

Günay Asadzade

Clinical Psychologist
Clinical Psychologist

Our work is not merely about healing wounds; it is about guiding individuals to rediscover their inner strength and live a more meaningful life.

Afar Babayeva

Afar Babayeva

Psychologist
Child Psychologist

Psychotherapy is not merely about healing; it is about a person coming to terms with their own truth and being reborn.

Esmira Akhundova

Esmira Akhundova

İCF Certified Coach
ICF Certified Coach

Coaching is not just about asking questions; it is the art of illuminating an individual's path to their own truth through ICF ethics and deep listening skills.

Gallery

Moments from Soulmind events, trainings, and transformations